Alloy
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One of the dreams I had was to build a brand from the inside out. To work with a company and the leadership team internally to create the look and feel for everything the organization communicates. While working at Alloy, back in 2017, I had the privilege of doing just that. Alloy is a research and brand strategy consulting firm out of Columbus, Ohio more recently known for their work around non routine leadership. And as clients expanded and their focus narrowed, they asked for my help with bringing to life a new visual language that could communicate the elite and prestigious nature of their work.

Starting with the logo I explored a wide array of visual directions that could serve as the primary mark or emblem for Alloy. The goal was to create something that would visualize the joining of research, strategy and design, the three pillars of their work. After that we worked on a number a different touchpoints that would be used on a regular bases for communicating the brand. The primary one was the website. Here are a few pages from their website for you to see.